The U.S. is currently the world’s largest beauty market with brands that appeal to virtually every demographic but one: the one for men, thems, and no-nonsense women who want to be ready for their closeup without having paint and glitter all over their face. So, in my capacity as Executive Creative Director at Table of Content I created a plain-spoken campaign that relates to those who want facts over puffery.

BRAND STRATEGY • PACKAGE DESIGN • BRAND ID • BRAND STRATEGY • CREATIVE DIRECTION-ART DIRECTION • SOCIAL • SHOPIFY SITE - UI and UX