Nature’s bounty combines nutritional science with the best of ingredients. The category, however, is crowded. In partnership with Droga5, I oversaw the creation of a brand campaign (TV, digital and branding revamp) that established Nature’s Bounty as a playful vitamin authority that made healthy living feel achievable.

BRAND STRATEGY • DIGITAL ADVERTISING • BRAND ID • CREATIVE DIRECTION-ART DIRECTION • TV • SOCIAL