Creating an awareness campaign for one of the ickiest skin conditions you’ve never heard of.
Molluscum is one of the biggest viral skin conditions in the U.S. It’s highly contagious and takes years to resolve without treatment. In my role as Executive Creative Director at Table of Content I created a “Don’t Let Molluscum Take the Fun Out of Childhood’ campaign that gave parents all the ‘unfun facts’ they needed to avoid infection.
BRAND STRATEGY • SITE UI and UX • ADVERTISING • BRAND ID • CREATIVE DIRECTION-ART DIRECTION • OLV • SOCIAL
These seasonal Facebook ads educate parents on identifying and treating molluscum contagiosum, a highly contagious viral skin infection kids often catch in summer. With urgency and relevance, the ads drive caregivers to learn more at aboutmolluscum.com.
